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The Classic ’50s Semi-hollow ? with a Twist





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One of just 18 available worldwide, the H-535 “Factory Special” Standard is Heritage’s take on the classic twangy electric guitars played by the likes of Chet Atkins, Brian Setzer, and Malcolm Young. It all starts with the time-tested laminated maple body, set-in mahogany neck, and rosewood fingerboard recipe. That’s where the similarities to other Heritage semi-hollows end. This guitar has two Lollartron humbucking pickups that supply clear, punchy tones with plenty of treble. You also get a classic Bigsby tailpiece for warbles and vibrato. Finally, the Heritage H-535 “Factory Special” Standard comes with an exclusive color and is finished in nitrocellulose for the look and feel of a classic guitar.





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Sophisticated “Gentlemanly” tones





One look at the H-535 “Factory Special” Standard is enough to tell you that this guitar offers an entirely different sound than that found on the standard versions. Plug it into your pedalboard and favorite amplifier, and the Lollar Lollartron humbuckers deliver a clear, punchy sound with plenty of treble goodness. Lollar tells Sweetwater that these pickups are meant to reproduce the magic of those found in a certain “Gentleman” from 1963. We’re happy to confirm that these pickups live up to their lofty expectations.





Serial 1240931


Serial 1240931


Expressive Bigsby vibrato





Heritage equipped the H-535 “Factory Special” Standard with a Bigsby tailpiece to complement the twang and punch of the pickups. Its semi-hollow maple body is loaded with a Bigsby tailpiece, which unlocks expressive potential that no other H-535 can match. With the tailpiece, you can perform flutters, warbling chords, and much more. If you’ve always wanted a ’35-style guitar with a Bigsby, now’s your chance to own one!





A tradition of quality handcrafted guitars





For 68 years, 225 Parsons Street in Kalamazoo, Michigan, was home to one of America’s premier guitar manufacturers. In 1984, the company moved its operations. The next year, desiring to carry on the tradition of handcrafting electric guitars in Kalamazoo, three former senior employees with a combined 84 years of guitar-building experience founded Heritage Guitar Inc., buying space and much of the original equipment in the iconic factory. Since then, Heritage Guitar has established its own tradition of quality by handcrafting guitars with flawless playability, tone, and visual appeal.





Serial 1240931


Heritage Guitar H-535 “Factory Special” Standard Features:


A traditionally constructed semi-hollow that harkens back to the classic double-cuts of the late 1950s


Laminated maple body offers a bright attack and feedback-free sustain


Mahogany neck and Standard “C” profile provide comfortable playability up and down the neck


Rosewood fingerboard and medium jumbo frets play smoothly


Lollar Lollartron humbuckers deliver the bright, twangy sound of vintage toaster-style pickups


Bigsby tailpiece gives you plenty of expressive playing options


Volume and tone controls for each pickup enable serious sonic flexibility


Light nitrocellulose lacquer finish will age and develop over time, just like a vintage guitar